University of Maryland
Managing and Writing Federal Proposals
Capturing Federal Business
Vice President of Marketing and Proposals
As Vice President of Marketing and Proposals at NIKA, Rosanna Cruz is responsible for proposal development and management, capture planning, brand management, and strategic planning in support of NIKA’s overall business goals. She is a creative, competitive, and innovative professional with a passion for making a positive impact on NIKA’s success.
Rosanna works closely with NIKA’s business unit leads and subject matter experts to develop compliant and compelling submittals, technical solutions, win strategies, and marketing content. She helps guide the firm’s project teams through the capture and proposal process and collaborates on capture-related research activities. She has over 15 years of experience managing proposal submissions for a wide variety of government agencies, including the DoD, HHS, SEC, and GSA. Rosanna also draws upon her diverse business development and marketing expertise to effectively differentiate NIKA and implement marketing solutions that help guide NIKA to its next growth stage.
Rosanna earned her bachelor’s degree in Communications from the University of Maryland, College Park and has achieved Shipley Certifications in both “Managing and Writing Federal Proposals” and “Capturing Federal Business.”